See what makes this TV special (A95L)

Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™.

Our best color, powered by our most powerful processor

Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.

The screen is the speaker for picture and sound in perfect harmony

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The entertainment you love. With help from Google

Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you.

Game time. Be invincible.

Or BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.

Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Incomparable colors. Phenomenally vibrant

See fresh, bright colors and pure blacks. Our Cognitive Processor XR™ maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending color volume for our widest ever palette

Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.

Pure blacks. Absolute brightness. Supreme contrast

Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor. [1] Heat diffusion sheet [2] High luminance panel [3] Temperature distribution mapping

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Intelligent motion processing for smooth, fast-moving action

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colors. Any angle. (A95L)

Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colors across all viewing angles.

Less glare. Less reflection. That's immersion.

Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.

Sound from the screen, truly immersive

The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.

What you want to watch all in one place (700,000+)

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Just use your voice to control your TV with help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.

Kids Profile

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.